poseycorp helps innovators become great communicators. (Sometimes by sending out helpful stuff in a newsletter.)
ISSUE 133
Clara and Marcus find an ally
“Control is the opposite of
trust.”
-- William Hertling
CHAPTER THREE
“I spent about 17 hours with Hector last night, breathing in cigar smoke and hearing what our customers do and don’t want,” Marcus told Clara. “It’s what we expected. Everyone is afraid of messy copyright lawsuits and killer robots but even more afraid of falling behind.”
“How much did you tell Hector?”
“I told him about our plan. I told him we hadn’t brought it to Monica or Arun. Or Jones or Justine.”
“I assume you decided we can trust him,” Clara said, with her eyebrows creasing. She was worried because Hector, the Chief Revenue Officer, was a talker, but she knew Marcus wasn’t an idiot. “OK. Let’s go talk to April. I’ve got Justine this afternoon.” April, WidgetCo’s CMO, wiped a non-existent speck of dust off of her white desk when Clara and Marcus walked in. “What are you two up to?” she said, with equal parts menace and amusement. “Should I ask Emily to join us?”
“Sure,” said Clara, looking at the floor as usual. But she led the meeting and explained (in a non-condescending way) what the stakes were and why they had to move swiftly but carefully to deliver the right generative AI solution in the right way.
Emily, the PR director, took notes. April tapped her fingers on the desk, realizing that these two must not have told Jones, the product marketing VP, what they were doing, which pleased her immensely. April hated Jones. She didn’t understand the architecture diagrams (April came from the consumer side, after all), but she decided to throw in with these two, because it was clear that Clara was no lightweight and because Marcus intimated that Hector was on board. Besides, supporting this plan would have the added benefit of humiliating Jones, who hated any idea that wasn’t his.
“I’m glad we’re preparing to address this massive market need in a responsible, innovative way,”
April said to Clara and Marcus as they all stood to end the meeting. “Let me know when you’re ready to polish the story. Emily and I are here to help.”
After Clara and Marcus were out of earshot, April turned to Emily. “I’ll destroy anyone who gets in the way of a clean message on this. We are the ones who build this company’s reputation. We are the ones who have to make this strategy work.”
Emily smiled and nodded as she backed out of April’s office. No one in the universe would ever survive being on HER bad side.
Later that afternoon Emily slacked Clara and Marcus. “Shall I do a media audit of competitors' statements?”
“YES” Marcus replied with about 12 exuberant emojis. “We’d love that!”
Clara and Marcus’s Who What What helped them craft the right message for April. Emily will help them master their channels when it comes time to launch the message.
“This was SUPER helpful!” said a coaching client after the first session.
If you’d like great results, schedule a conversation with me! It’s easy! Reach me at inquiries@poseycorp.com.
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Lisa Poulson, poseycorp’s principal, is expert at helping innovators scale by becoming great communicators.
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