Show your execs that you're in the same boat

What does a motivated tech PR person want? To do great work that advances the vision and business of her great company. To be valued for her contribution.

At least that’s what I wanted when I was a tech PR person.

Great work depends on so many things - an insightful, creative strategy, resilient nimbleness in the face of constant change, a powerful alignment between communications and business objectives. It also depends on being at a great company working with great people.

Being valued for your contribution depends on all of those things and more.

I spent 25 years in tech PR and have been a communications coach serving tech leaders for a dozen more. There are communications professionals in nearly every executive media training or keynote prep session I run. It’s always obvious who has the ear of their leaders.

The exceptional tech PR leaders who have earned the right to guide their CEO’s:

Demonstrate a deep understanding of the business. What financial, operational, competitive or product risk factors are looming? Is this easy? NO. Is it essential? YUP.

Understand their executives. They help them grow and stretch while also putting up guardrails to protect them from doing damage.

Deliver counsel grounded in both expertise and data. Because business is managed in the language of numbers.

It’s a LOT. And yet so many great PR people do it every day.

I love working with the fantastic communications professionals who thrive in our complex and demanding field throughout our ever-changing industry!

My hidden agenda as a communications coach is to help each executive I work with see and understand a little better the essential contributions their PR team makes. It’s always a delight to watch those executives see the light.