poseycorp helps innovators become great communicators. (Sometimes by sending out helpful stuff in a newsletter.)
ISSUE 146
Here we go again!
“Everybody has a story. And there's something to be learned from every experience.”
-- Oprah
Winfrey
Well here we are! It’s 2024. Are we wary? Optimistic? Exhausted? Excited? I have no idea what to expect in the year ahead, and I
know I’m not the only one.
For more than a year, working in the tech industry has felt like leaping from a burning building into a carnival and then back again. Some parts of the industry are racing ahead (generative AI anyone?) while whole swaths of the startup ecosystem are falling down.
The critical skill this year, besides incredible resilience, may be the capacity to explain ourselves and our ideas to others. We have to find a way to make sense of - and help our audiences make sense of - our markets, our companies, our opportunities, ourselves.
On November 10, 2023’s Pivot Podcast, Scott Galloway was contrasting Disney and Warner/Discovery’s earnings announcements. Their businesses were facing similar challenges, but their stock prices after their announcements were not. At minute 19:10 Scott said, “I think every CEO needs a compelling tagline that says ‘This is our strategy, this is why we’re differentiated, relevant, and sustainable.’ ”
It’s not just CEOs who need taglines. Are you making a career transition? Who are you now? What do you know? What can you offer that’s immediate, relevant, and necessary? Distill that essential story to a soundbite and repeat, repeat, and repeat it.
Are you tasked with re-introducing your re-imagined company to the market? Never expect people to figure out your strategy. Guide us using a great story. A powerful story takes us from one place to another while teaching and persuading us on the way.
So what story are you going to tell about yourself, your company, your vision, in the year ahead? I can’t wait to hear it!
“You’ve been incredibly helpful,” said a client navigating unwanted media attention.
If you’d like great results, schedule a conversation with me! It’s easy! Reach me at inquiries@poseycorp.com.
Not sure how to crush your next presentation? Persuade that difficult customer or team member? Navigate tough questions from regulators, press, your boss? How about some pragmatic, actionable communications advice?
If you are a startup founder, an intrapreneur at a company, or a leader looking to grow, consider Office Hours with Lisa, a great way to get bite-sized, personalized communications coaching. Because your business must scale and you must scale
with it. Because it’s the great communicators who create change!
