poseycorp helps innovators become great communicators. (Sometimes by sending out helpful stuff in a newsletter.)
ISSUE 167
An act of service
“Speak to the suffering, and you will never lack an audience.”
-- Joseph Parker
The holidays are nearly upon us, so I’m thinking about hostessing and gifts, which reminds me of my mantra:
“Your talk is a gift, not a performance.”
Why do I tell every client that THIS is the hill I’ll die on as a communications coach?
Because if you want someone’s attention, what you’re saying must be worth their time. If it isn’t, not only will you lose their attention, you might undermine your brand. Time and attention are precious resources. We’re in a chaotic time of transition in our industry. People need help! If you don’t offer your audience anything useful, all you’ll gain is ill will.
Because people appreciate givers, not takers. Think about the needy attention-seekers in your life. Are these the people you call when you are facing a thorny problem? NO. We instinctively turn away from people who are all about themselves. We turn to people who help us see things we hadn’t noticed ourselves, we turn to people who encourage and support us.
Because no one will buy what you’re selling if it doesn’t meet a need or a desire they have. Joseph Parker may have been a minister, but his advice applies to all of us. Who in your audience is miserable because they are being pressured to integrate 18 different LLMs into one system? Who in your audience has so far failed to get their COO to fund a critical security initiative? We all suffer at work. Heal our suffering and you’ve given us an incredible gift!
“You’re very good at your job,” said a previously-skeptical engineering VP.
If you’d like great results, schedule a conversation with me! It’s easy! Reach me at inquiries@poseycorp.com.
Not sure how to crush your next presentation? Persuade that difficult customer or team member? Navigate tough questions from regulators, press, your boss? How about some pragmatic, actionable communications advice?
If you are a startup founder, an intrapreneur at a company, or a leader looking to grow, consider Office Hours with Lisa, a great way to get bite-sized, personalized communications coaching. Because your business must scale and you must scale with it. Because it’s the great communicators who create change!
If you’re going to give a gift, you need to know what your audience needs. Here’s the blog postI share more than any other. It’ll help you identify who your audiences are and what they need.
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