poseycorp helps innovators become great communicators. (Sometimes by sending out helpful stuff in a newsletter.)
ISSUE 141
Communication is THE essential skill
“Communication is the most important skill in life. We spend most of our waking hours communicating.”
-- Stephen Covey
Thank you all for taking the ride along with the brave and resilient team at WidgetCo! I spent five months on the story because it was fun AND because a story is the best way to demonstrate that effective communication can sink or save a company.
At the start of WidgetCo’s story, we met Clara, who had the best vision for the company’s future but couldn’t get anyone to pay attention. As brilliant and insightful as she was, Clara was mystified that her eight-page single-spaced doc wasn’t an effective way to reach a team running full tilt at a startup.
At your company, you may be the person who sees. You may have the most talent, insight, and market knowledge. But if you can’t get your great ideas out of
your head and into other people’s heads, you will fail. Unless and until we all have USB drives installed in our brains (a plot point in Neil Blomkamp’s underrated Elysium), we have to rely on communication. Talking. Listening. Writing. Showing.
Clara learned how to be a great communicator with a lot of help from her buddies Marcus and Emily. Because she was willing to learn, she helped save her company. Clara built the discipline to focus on how her audience wanted to receive information, even though it was the opposite of her natural preferences.
Communication is a lot of work. Clara embraced the first essential for every leader/communicator: She accepted that being a leader/communicator was a big part of her job. She invested a ton of energy mastering this essential skill because she saw that the words she said were the tools that would set WidgetCo on the right path. And they did.
Was Clara scared? Absolutely. But she did not have to learn or face her fears by herself. She got help every step of the way. And so can you.
“I really loved learning from you today.” said a delighted presentation coaching participant.
If you’d like great results, schedule a conversation with me! It’s easy! Reach me at inquiries@poseycorp.com.
Not sure how to crush your next presentation? Persuade that difficult customer or team member? Navigate tough questions from regulators, press, your boss? How about some pragmatic, actionable communications advice?
If you are a startup founder, an intrapreneur at a company, or a leader looking to grow, click here to sign up for Office Hours with Lisa. Because your business must scale and you must scale with it. Because it’s the great communicators who create change!
