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Your team is watching you all the time. They observe you because you have power over them – in the same way that farmers watch the sky, looking for clues about the weather. You are communicating verbally and non-verbally all day long, whether you're aware of it or not!
Stepping into a C-level role is a massive undertaking. In fact, leadership is so demanding that one vital, subtle thing may not be on your radar screen. You are playing a role.
When you are in a leadership position you are the office as much as you are yourself. You are the human embodiment of the organization – the brand, the products, the financial results.
There's both pressure and an opportunity here. This is your role to create.
Every great leader defines a role that reflects who they are and what matters to them. You don't lose your authenticity playing a leader role, you enhance it.
When you think deeply about what you want your company to be and how you want to lead it, you are doing foundational work
to define your culture.
When you step into and communicate the unique and purposeful CEO role that you've defined and consistently act according to those decisions, you shape your company and your industry.
What more important thing can a CEO do?
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