poseycorp helps innovators become great communicators. (Sometimes by sending out helpful stuff in a newsletter.)
ISSUE 80
The unique suffering of the innovator
"Communication is the most important skill in life.”
- Stephen Covey
It’s amazing to have a great idea and to see a demonstrable market need for it. It’s even more amazing when it’s clear that your idea is unique and well-timed.
Even if you are
fearless, inspired, and energetic in pursuing your brilliant idea, you will soon know all too well what ‘insurmountable opportunity’ means. Will you ever feel like you have the team, support, infrastructure, and funding that you really need? Probably not. Welcome to the unique suffering of the innovator!
Your idea demands a lot of you. You need WAY more support than you’re used to. You have to become a surgical prioritizer. You must reinvent yourself as a great evangelist - not just for publicity, but to enlist a team, get the right funding, find allies and partners, win customers, open new markets. Sometimes it feels like your vision is eating your life – you have to show up in so many different ways at once.
Most of all – you want to do justice to your great idea, to not let your human limits keep your idea from reaching its global potential.
So what do you do? Whether you’re in a garage or an intrapreneur at a Fortune 100 company, are you as skilled a communicator as you need to be?
Communication is the essential last mile in finding and motivating the right team, acquiring allies, evangelizing your vision, creating a strong culture, and powerfully bonding with customers. Nothing will
serve you and your vision better than developing exceptional communication skills. So get some. Assess where you need help and devote the time to building these vital skills. It will change not only your company but your life.
A media trainee who was skeptical and then
surprised and delighted said: “Super helpful! Really cool!”
If you’d like great results, schedule a conversation with me! It’s easy! Reach me at inquiries@poseycorp.com.
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Lisa Poulson, poseycorp’s principal, is expert at helping innovators scale by becoming great communicators.
Do you wish everyone around you had great communication skills? Share this link with them so they can learn too!